Asencion "Ace" Herrera · Watseka, Illinois

Every deck, every hand, every dealer needs an Ace.

Protect the margins. Clear the roadblocks. Build the brand. Fix the process.

I build AI systems and automation that cut overhead and keep small teams moving. From solar sales tools to a print-on-demand store to a 100+ bot team, every build has to earn its keep.

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Four suits, one Ace

How I work

Diamonds lead. Every project gets weighed on margins, revenue and overhead first, then played across the other three suits.

Featured projects

All projects

These are recent builds. They don't include my 25+ years as a serial entrepreneur, my work for insurance companies like Liberty Mutual and State Farm, or the small businesses and young entrepreneurs I've helped along the way. More about my background

In progress

The Equitas Collective (TEC)

Power. Protect. Prosper.

Website and brand system for the parent brand behind a family of energy, protection and education companies.

  • Hearts
  • Clubs

Ongoing

Ladybug Solar

Solar sales, with less chaos.

AI systems and automation for a residential solar team, including a house-measuring app and proposal tooling.

  • Spades
  • Clubs
  • Diamonds

Live

Ace Made

Original designs, printed on demand.

A print-on-demand apparel brand with its own storefront at acemade.store, Stripe checkout and Printify fulfillment, run by a team of bots and one human.

  • Diamonds
  • Clubs
  • Hearts

Live

Ripped Toons

Rip and the Ripped Toons.

Brand, website and merch line for an independent comic universe built around its mascot, Rip.

  • Hearts
  • Spades

In progress

Great & Classy Barber Den

A booking site built around one barber's chair.

A booking website for a one-man barbershop in Kankakee, Illinois, so the shop can move off its Booksy subscription.

  • Clubs
  • Diamonds